Case Study 1 – Mistakes a Plenty

Most of the times that you see a case study you see perfect campaigns where nothing is wrong and all the ducks are lines up in a row.

Unfortunately in real life we all make mistakes and there are very few perfect campaigns.

So for our first case study I thought it would be useful to show you a small test campaign where I made lots of mistakes and there were lots of areas I could have improved on.

Even thought it’s far from perfect I still made a 285% ROI on the day in question.

I hope you this case study helps you to avoid a few mistakes along the way.

Watch out for more case studies coming in the next few weeks



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